The Chili Tree approach to Skills Development starts with an explanation of our logo and our brand slogan. •The hand drawn sketching and scripting of our logo depicts a freedom and confidence of the individual to explore, express and develop as a unique entity.•The application of the different type face projects freedom of expression.•The Baobab tree signifies strength, endurance and assurance of character.•Our brand slogan signifies a cadence of the ever-evolving development and nurturing of an individual and ensuing strength of character.•The colour green symbolizes a healthy, positive environment and red embraces passion, drive and edge.